This year in particular we are literally flooded with various methods on making money online promoted by self-styled economy gurus, marketing geniuses, and flying donkeys. But in the end, is there someone who emerged from the tunnel, who can prove that he really earned, honestly?
If you believe that the online revenue formula is:
sofa + good life = money
then it is much better for you if you turn off everything and cancel the contract with your Internet provider forever.
If, instead, you are already making a lot of money online, this article will help you create a second and easy source of incomes.
If you are aware of the fact that you have to work to earn (and thus earn online means working online), then you’re on the right track and you will be interested in a new way of making money online for a good cause.
New way, not necessarily because it has never been applied before, but because it is a breath of fresh air in the network marketing industry, which is currently too infested and overrated.
The concrete process to make money online is like this:
1. you become part of the network for free;
2. you receive tasks to be completed within a limited time;
3. you complete your tasks properly and you get paid right away.
Good cause, why? It is a matter of perspective. Quite simply, there are two basic business models: one aims to enrich a small group of people at the top, limiting the income of all others (we’ll call it “centralizing model”); the other model aims to create a fair distribution of profits and boosts the earnings of the entire community as the profits of a single user increases (we’ll call it “distributive model”).
A good cause is wanting to turn a centralizing model into a distributive model.
- Centralizing model: aims to enrich a small group of people at the top, limiting the income of all others;
- Distributive model: aims to create a fair distribution of profits and boosts the earnings of the entire community as the profits of a single user increases.
How does it apply to online platforms?
The flaw of most online platforms.
They present themselves as distributive models but, in effect, they are nothing more than centralizing models.
We won’t name any platforms in particular, but we bet that listing their main features it’s just enough to let you think about some of them.
- They allow two different types of users to sign up for free, dividing them into “offer users” and “demand user” (so far, it’s all right).
Examples: sellers and buyers, hoteliers and travelers, writers and readers, companies and customers, etc.
- They ask one of the user types to pay fees in exchange for a service (usually: visibility or perceived protection).
Examples: sales commissions, bookings commissions, advertising commissions, etc.
- They tend to take the side of one of the user types (typically the one who acquires: the “demand users”) in case of complaints.
Examples: customer is always right, etc.
Why are they perceived as distributive models?
Because, thanks to the visibility they offer, these platforms allow millions of people and businesses (“offer users”) to earn simply by using them.
Why, actually, are they centralizing models?
Because they facilitate, but at the same time limit the earnings of the “offer users” (owners, hoteliers, writers, companies, etc.). As mentioned at the point 2, the facilitation is the increased visibility offered by the platforms, but the limitation corresponds to the heavy commissions.
And what they offer us as “visibility” is nothing but a consequence of the fact that we all visit that online platforms. What if one day we take the habit of visiting another one, that doesn’t take commissions? The visibility that before we were being offered as a service, is suddenly worth less than zero.
Attention, please, to this crucial step: commission is a percentage, this means that grows with your incomes and become unjustified.
“If you want to get X you have to give me Y” this is a law of Nature, no? Undoubtedly. But if you could get X giving only 3% of Y? Why waste the other 97% of Y? Will you waste it?
There are companies which accumulate an immeasurable income thanks to the fees they collect from users of their online platforms, but how much of that earnings could actually be distributed among the users themselves? Let’s trace a scenario:
an online bookings platform holds 18% on the accommodation revenue; hoteliers earn 82% of the price paid by travelers; the platform earns billions of dollars worldwide.
If hoteliers had paid a license, for example, $60 per room per year, with no commissions, how would the earnings change?
The case of the hotel with 10 rooms.
It is listed on two different types of platforms and, below, are shown the annual results on a predicted gross value of 120,000 Euro on the received bookings.
Platform with centralizing model:
Net earnings on reservations: 98,400 Dollars
Lost value in commissions (read: revenue that the platform has made on that one accommodation): 21,600 Dollars
Platform with distributive model:
Net earnings on reservations: 119,400 Dollars
Lost value in commissions (read: revenue that the platform has made on that one accommodation): 600 Dollars
The result? Hoteliers can feel free to lower their prices (then redistribute the money among travelers) because their earnings, paradoxically, would still be higher than before.
Clearly the online platforms have costs. Question: does a platform spend an amount closer to 21,600 Dollars or 600 Dollars to keep ONE accommodation online? Certainly the discussion on the costs of an online platform is much more complex, but what if a platform put its users at the TRUE center of attention instead of its endless profits? The earnings, magically, would be uniformly distributed.
What if an online platform decided to “settle for” the just gains, result of moderate revenues minus the costs of the IT infrastructure necessary for its existence?
Remember the good cause? Well, a platform like this, based on a distributive model, will easily replace all those with a centralizing model.
Because union is strength.This platform, based on the distribution model, allows EVERYBODY to make money online.
If we all knew that we can really pay for our vacation the original price set by hoteliers with no commission, we would organise! The online platform we want already exists and is called Bookingbnb.
This platform based on the distributive model allows, simultaneously:
1. hoteliers to earn more money and become free;
2. travelers to pay the right price without wasting a cent;
3. EVERYBODY to make money online inviting hoteliers to join it.
A platform like this, whose aim is to create a fair distribution of profits and boost the earnings of the entire community as the profits of a single user increases, will easily replace all those which, instead, aim to enrich a small group of people at the top, limiting the income of all others.
Clearly, now that you clearly know how it works, you’ll always be proud and happy to make money through distributive platforms, contributing to a good cause.
In the end, you can make money online without owning any goods only if the platform on which you work is based on a distributive model of revenues, like this one.